01 - Combine lukewarm milk, yeast, and 1 tablespoon sugar in a large bowl. Let stand for 5 minutes until mixture becomes frothy and active.
02 - Add remaining sugar, softened butter, eggs, and salt to the yeast mixture. Mix thoroughly to incorporate. Gradually add flour while mixing until a soft, workable dough forms.
03 - Turn dough onto a floured surface and knead for 5-7 minutes until smooth and elastic. Transfer to a greased bowl, cover, and let rise in a warm area for 1 hour or until doubled in volume.
04 - While dough rises, combine brown sugar and ground cinnamon in a bowl. Mix until evenly blended.
05 - Punch down risen dough and roll out on a floured surface to a 16x12-inch rectangle. Spread softened butter evenly over the surface.
06 - Sprinkle cinnamon-sugar mixture over the buttered dough. Distribute chopped strawberries evenly across the surface.
07 - Starting from a long edge, roll dough tightly into a log. Cut into 12 equal slices and arrange in a greased 9x13-inch baking dish.
08 - Cover the dish and let rolls rise for 30 minutes. Meanwhile, preheat oven to 350°F.
09 - Bake for 23-25 minutes until rolls are golden brown and fully cooked through.
10 - While rolls bake, beat cream cheese and butter together until smooth. Add powdered sugar, vanilla, and milk. Beat until creamy and spreadable.
11 - Let rolls cool for 10 minutes in the pan. Spread glaze generously over warm rolls and serve immediately.